Abstract

The rapid growth of the digital economy and the increasing public awareness of diversity in the workplace have created equal opportunities for employees from various backgrounds both men and women, to work and contribute their best to organizations. This study aims to explore the motivation of workers as leaders, particularly women leaders who operate within digital based industries and organizations, by highlighting the internal and external factors that drive their success and persistence in a technology driven environment. The study employs a Systematic Literature Review (SLR) approach to examine women's motivation in the context of the digital economy. The literature analyzed in this study was obtained from officially published journals indexed in databases such as Scopus, ScienceDirect, and Embase, etc. The inclusion criteria focused on studies discussing women's motivation and leadership behavior. The findings identify three main dimensions influencing motivation: intrinsic motivation (personal values, self-fulfilment, and digital competence), extrinsic motivation (organizational recognition, financial rewards, and career development), and social motivation (mentorship, networking, and gender inclusivity). The results of this study aim to understand how these factors influence employees, particularly women, in delivering their best performance to achieve structural leadership positions within organizations and become effective leaders in the digital era.