ALI, Ahmad; NURCAHYO, Satria Avianda; MUAFA, Irfan Wildzan; AWAL, Muhammad. Impulse Buying in the Digital Economy: A Systematic Literature Review of Consumer Behavior and Marketing Factors. Entrepreneurship and Innovation Review, Yogyakarta, ID, v. 4, n. 1, p. 142–154, 2026. DOI: 10.63208/210113-726. Disponível em: https://iacs.co.id/eir/article/view/726. Acesso em: 12 sep. 2026.