From Brand Awareness to Digital Engagement: A Systematic Review of Customer-Based Brand Equity. Finance Innovations Digest, [S. l.], v. 3, n. 1, p. 38–49, 2025. DOI: 10.63208/21013-180. Disponível em: https://iacs.co.id/fid/article/view/180. Acesso em: 20 sep. 2026.