TOBING, Immanuel Anugerah Hamonangan L.; BAGASKORO, Abimanyu Anandasurya; ANDRIYANI, Andriyani. Purchase Intention: How Strong is the Influence of Trust Formed by AI Personalization. Integra Business Review, Yogyakarta, ID, v. 3, n. 2, p. 163–173, 2026. DOI: 10.63208/21014-631. Disponível em: https://iacs.co.id/ibr/article/view/631. Acesso em: 10 oct. 2026.