TOBING, Immanuel Anugerah Hamonangan L.; BAGASKORO, Abimanyu Anandasurya; ANDRIYANI, Andriyani. Purchase Intention: How Strong is the Influence of Trust Formed by AI Personalization. Integra Business Review, Yogyakarta, ID, v. 3, n. 2, p. 183–193, 2025. DOI: 10.63208/21014-644. Disponível em: https://iacs.co.id/ibr/article/view/644. Acesso em: 19 sep. 2026.