SAVIRA, Hada Mutiara Zahra; MAGHRIBI, Maulana; BATU, Kardison Lumban. Why Ethical Branding Does Not Always Lead to Loyalty in Sustainable Skincare Brands. Integra Business Review, Yogyakarta, ID, v. 4, n. 1, p. 150–170, 2026. DOI: 10.63208/21014-733. Disponível em: https://iacs.co.id/ibr/article/view/733. Acesso em: 19 sep. 2026.