Tobing, Immanuel Anugerah Hamonangan L., Abimanyu Anandasurya Bagaskoro, and Andriyani Andriyani. 2026. “Purchase Intention: How Strong Is the Influence of Trust Formed by AI Personalization”. Integra Business Review 3 (2): 163-73. https://doi.org/10.63208/21014-631.