ISKANDAR, Ridho Irfansyah; MAHARANI, Nadya; SOESANTO, Harry. Building Brand Equity Through Customer Experience and Omnichannel Strategies for Sustainable Value Creation. National Sustainable Development Studies, Yogyakarta, Indonesia, v. 5, n. 1, p. 109–120, 2026. DOI: 10.63208/21012-238. Disponível em: https://iacs.co.id/nsds/article/view/238. Acesso em: 6 may. 2026.