About this article
- Submitted: May 28, 2025
- Final Revised: Sep 16, 2025
- Accepted: Jan 27, 2026
- Published: Dec 30, 2025
- Abstract view: 8
- PDF Download: 1
- Volumes: Vol. 4 No. 2 (2025) Pages 138-149
- DOI: 10.63208/21012-218
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2025 Azalia Sulthana Aufa Nisa, Monica Pricilia, Amie Kusumawardhani (Author)
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Abstract
The digital transformation era offers corporations major opportunities to strengthen competitiveness while embedding sustainability into their core operations. This study, using a systematic literature review of leading academic sources, develops a testable causal framework explaining how digital capability supports sustainable marketing and drives long-term growth. The framework shows a multi-stage process: strong digital capability enables the genuine implementation of environmentally responsible and ethical marketing practices. These credible practices then enhance ESG performance by increasing operational transparency, strengthening consumer trust, and supporting regulatory compliance. The key insight is the synergy created when ESG performance becomes a critical non-financial mediator that converts ethical market behavior into stable, resilient long-term business growth. This growth is reflected in clearer risk mitigation, greater investor appeal, and sustained customer loyalty. Overall, the model emphasizes the importance of an integrated corporate strategy that aligns financial planning, digital processes, and sustainability accountability
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