Vol. 3 No. 1 (2025): June Edition

Articles

• The Influence of Digital Marketing, Brand Awareness, and Service Quality on Consumer Purchase Decisions

  Ilham Raihan Wiguna¹, Nastiti Sari Cahyani², Imroatul Khasanah³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • Full Text

  DOI: 10.63208/21013-177 Abstract views: 40 Downloads: 6 | Pages: 1-12

• Key Factors of Consumer Behavior in The Digital Era: A Systematic Literature Review

  Muhammad Rizki Yogonugroho¹, Raden Fadlan Nur’adi², Imroatul Khasanah³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • Full Text

  DOI: 10.63208/21013-178 Abstract views: 25 Downloads: 5 | Pages: 13-23

• Consumer Perception and Purchase Intention: A Literature Review of Toyota Indonesia

  Ira Zulvia Widyaningrum¹, Dito Ariq Guslan², Kardison Lumban Batu³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • Full Text

  DOI: 10.63208/21013-179 Abstract views: 19 Downloads: 8 | Pages: 24-37

• From Brand Awareness to Digital Engagement: A Systematic Review of Customer-Based Brand Equity

  Marthania Mahanani¹, Aqila Shervia Wisamtiara², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • Full Text

  DOI: 10.63208/21013-180 Abstract views: 18 Downloads: 1 | Pages: 38-49

• FinTech and Financial Inclusion for SMEs: Evidence from Emerging Economies

  Pla Surya Rey Violla¹, Dinda Nestelita², Irene Rini Demi ³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • Full Text

  DOI: 10.63208/21013-181 Abstract views: 25 Downloads: 5 | Pages: 50-63