Aim and Scope

Integra Business Review publishes original research articles, review papers, conceptual studies, and case analyses covering a wide range of business-related topics, including but not limited to:

1. Management and Organizational Studies
   Research on strategic management, organizational behavior, leadership, and corporate governance.
2. Marketing and Consumer Behavior
   Studies on marketing strategy, digital marketing, branding, consumer insights, and market analysis.
3. Finance and Business Economics
   Topics related to corporate finance, financial management, investment analysis, and business economics.
4. Human Resource Management
   Research on talent management, organizational development, employee performance, and workplace innovation.
5. Information Technology and Digital Business
   Studies examining information systems, digital transformation, e-business, and the role of technology in business innovation.
6. Entrepreneurship and Business Innovation
   Research focusing on entrepreneurial practices, business model innovation, and startup development.

The journal also welcomes interdisciplinary and contextual studies that address business dynamics at local, national, and global levels, contributing to a comprehensive understanding of contemporary business challenges.