Vol. 4 No. 1 (2026): June 2026

Articles

• Employee Engagement, Work Motivation, and Productivity in the Digital Marketing Era: A Systematic Review

  Wisnu Wirawan¹, Ismi Darmastuti²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-654 Abstract views: 46 Downloads: 20 | Pages: 1-25

• Merchant Loyalty and Digital Consumer Behavior in Data Driven Payment Ecosystems

  Sudadi Sudadi¹, Anggit Rumpoko², Amie Kusumawardhani³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-661 Abstract views: 33 Downloads: 15 | Pages: 26-45

• A Systematic Review of Digital Payment Transactions in Enhancing Third-Party Funds and Fee-Based Income

  Bram Agni Rustpaksi Pasopati¹, Ricky Elfianda², Harjum ³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-666 Abstract views: 49 Downloads: 26 | Pages: 46-58

• Organizational Structure Change and Its Impact on Commercial Business Performance: A Case Study of Bank BRI Region 14

  Hermawan Sutrisno¹, Harjum Muharam²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-676 Abstract views: 46 Downloads: 18 | Pages: 59-73

• Digital Banking Transformation, Customer Trust, and Optimizing BRI Auction Website for NPLs

  Dwi Riyadi Susanto¹, Andi Evan Zulfiqar², Amie Kusumawardhani³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-684 Abstract views: 35 Downloads: 14 | Pages: 74-88

• Determinants of Generation Z Productivity as Marketing Officers at Bank Rakyat Indonesia

  Indra Lesmana¹, Dita Wulansari², Farida Indriani³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-694 Abstract views: 37 Downloads: 8 | Pages: 89-101

• Franchising as a Means of Business and Economic Development

  Natali Tsiklauri¹, Simon Takashvi²

  International Black Sea University, Tbilisi, Georgia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-707 Abstract views: 27 Downloads: 19 | Pages: 102-113

• The Impact of Venture Capital on Growth via Innovation and Internet Technology Adoption in Indonesia’s Micro And Small Industries

  Tri Rudiyanto¹, Muhammad Tajuddin²

  University of Florida, Gainesville, United States ¹

  Universitas Gadjah Mada, Yogyakarta, Indonesia ²

  • FULL TEXT

  DOI: 10.63208/21014-718 Abstract views: 23 Downloads: 14 | Pages: 114-135

• Digital Payment Adoption and Financial Performance of MSMEs in Indonesia

  Subur Gunawan¹, Artadhea Aurelia Candra Chairina², Desinta Hafina Sari³

  Universitas Putra Bangsa, Kebumen, Indonesia ¹

  Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia ²

  Universitas Terbuka, Yogyakarta, Indonesia ³

  • FULL TEXT

  DOI: 10.63208/21014-722 Abstract views: 35 Downloads: 16 | Pages: 136-149

• Why Ethical Branding Does Not Always Lead to Loyalty in Sustainable Skincare Brands

  Hada Mutiara Zahra Savira¹, Maulana Maghribi², Kardison Lumban Batu³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-733 Abstract views: 10 Downloads: 2 | Pages: 150-170

• Technology-Authenticity Paradox: Systematic Review on Digital Capabilities, Consumer Skepticism, and Sustainable Brand Equity

  Ilfa Finanda¹, Bagas Aji Pratama², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-734 Abstract views: 7 Downloads: 5 | Pages: 171-195

• Burnout as a Mediator Between Employee Wellbeing and Performance in Healthcare: A Systematic Review

  Kahlil Raihan Al-Zier Badrudin¹, Salsabilla Alteza Prameswari², Fuad Mas`ud³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-735 Abstract views: 11 Downloads: 6 | Pages: 196-214