The impact of the covid-19 pandemic on organizational support in the development of financial technologi-based businesses

Abstract

The purpose of this study is to investigate the organizational support and the roles carried out by owners of micro, small, and medium enterprises (MSMEs) who operate businesses based on financial technology during the COVID-19 pandemic as well as in the periods before the pandemic. This research also aims to identify the key priorities that organizations need to consider under different conditions by implementing fintech-based training programs. To achieve this, the study employs an experimental research design where one group the experimental group receives specific fintech training, while the control group does not receive any training. The analysis technique used to evaluate the effectiveness of the training is the paired-samples t-test, which helps to determine whether there are statistically significant differences within the same group under varying conditions. The results reveal that fintech-based training is highly important in enhancing organizational support among the business groups that received the training, as there are significant positive differences compared to those who did not participate in the training. Consequently, this type of training is essential and should be prioritized, especially during challenging and crisis situations such as the COVID-19 pandemic, to strengthen the resilience and sustainability of fintech-based MSME businesses and ensure their long-term success.