Integra Business Review

Integra Business Review

Integra Business Review is a journal that presents in-depth analysis and reviews of various relevant business...

Publishing Model

Open Access
This journal published by Integra Academic Press
Vol. 3 No. 1 (2025) June Edition
Published June 30, 2025

Table of Content

Digital Consumer Behavior and Data-Driven Marketing Strategies
Nabila Fadiya Amany Irwanto, & I Made Bayu Dirgantara
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1-12
Countdown Effect: Time Pressure and Its Influence on Online Impulsive Purchases
Istining Amelia Nursafitri, Rozinul Haq, Yoestini, & Kardison Lumban Batu
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13-27
Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda
Pranaditya Sukmaningrum, Latifa Hannum Harahap, & I Made Bayu Dirgantara
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28-39
Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review
Ella Emillia, Olga Wisa Erari, & Eisha Lataruva
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40-46
Digital Loyalty: How Great Experiences Build Strong Brands
Nirmala Gunawan Putri, Paramita Sutopo, & Mahfudz
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47-54