Vol. 3 No. 1 (2025): June 2025

Articles

• Digital Consumer Behavior and Data-Driven Marketing Strategies

  Nabila Fadiya Amany Irwanto¹, I Made Bayu Dirgantara²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-539 Abstract views: 144 Downloads: 61 | Pages: 1-13

• Countdown Effect: Time Pressure and Its Influence on Online Impulsive Purchases

  Istining Amelia Nursafitri¹, Rozinul Haq², Yoestini Yoestini³, Kardison Lumban Batu⁴

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3, 4}

  • FULL TEXT

  DOI: 10.63208/21014-556 Abstract views: 352 Downloads: 197 | Pages: 14-28

• Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda

  Pranaditya Sukmaningrum¹, Latifa Hannum Harahap², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-561 Abstract views: 259 Downloads: 75 | Pages: 29-39

• Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review

  Ella Emillia¹, Olga Wisa Erari², Eisha Lataruva³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-567 Abstract views: 161 Downloads: 61 | Pages: 40-47

• Digital Loyalty: How Great Experiences Build Strong Brands

  Nirmala Gunawan Putri¹, Paramita Sutopo², Mahfudz Mahfudz³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-575 Abstract views: 147 Downloads: 47 | Pages: 48-55

• The Relationship Between Information Technology Use, Career Development, and Employee Job Satisfaction: A Systematic Literature Review

  Agustin Diah Nurbaiti¹, Sutianingsih Sutianingsih², Marlon Rael Astillero³, Bobur Sobirov⁴

  Sekolah Tinggi Ilmu Ekonomi Atma Bhakti, Surakarta, Indonesia ^{1, 2}

  Thai Global Business Administration Technological College, Samut Prakan, Thailand ³

  Samarkand Branch of Tashkent University of Economic, Samarkand, Uzbekistan ⁴

  • FULL TEXT

  DOI: 10.63208/21014-577 Abstract views: 135 Downloads: 86 | Pages: 56-72

• The Influence of Product Innovation and the Use of Social Media in Marketing on Business Growth: Systematic Literature Review

  Fera Valentina¹, Sutianingsih Sutianingsih², Bodur Sobirov³, Marlon Rael Astillero⁴

  Sekolah Tinggi Ilmu Ekonomi Atma Bhakti, Surakarta, Indonesia ^{1, 2}

  Samarkand Branch of Tashkent University of Economic, Samarkand, Uzbekistan ³

  Thai Global Business Administration Technological College, Samut Prakan, Thailand ⁴

  • FULL TEXT

  DOI: 10.63208/21014-579 Abstract views: 149 Downloads: 88 | Pages: 73-85