Vol. 3 No. 1 (2025): June Edition

Articles

• Digital Consumer Behavior and Data-Driven Marketing Strategies

  Nabila Fadiya Amany Irwanto¹, I Made Bayu Dirgantara²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • PDF

  DOI: 10.63208/21014-122 Abstract views: 45 Downloads: 14 | Pages: 1-12

• Countdown Effect: Time Pressure and Its Influence on Online Impulsive Purchases

  Istining Amelia Nursafitri¹, Rozinul Haq², Yoestini³, Kardison Lumban Batu⁴

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3, 4}

  • PDF

  DOI: 10.63208/21014-123 Abstract views: 37 Downloads: 28 | Pages: 13-27

• Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda

  Pranaditya Sukmaningrum¹, Latifa Hannum Harahap², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • PDF

  DOI: 10.63208/21014-124 Abstract views: 31 Downloads: 10 | Pages: 28-39

• Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review

  Ella Emillia¹, Olga Wisa Erari², Eisha Lataruva³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • PDF

  DOI: 10.63208/21014-125 Abstract views: 44 Downloads: 7 | Pages: 40-46

• Digital Loyalty: How Great Experiences Build Strong Brands

  Nirmala Gunawan Putri¹, Paramita Sutopo², Mahfudz³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • PDF

  DOI: 10.63208/21014-126 Abstract views: 53 Downloads: 10 | Pages: 47-54