Vol. 3 No. 2 (2025): December Edition

Articles

• Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review)

  Dhewi Khodijah Hartono¹, Azka Fajril Qirom², I Made Bayu Dirgantara³

  ^{1, 2, 3} Universitas Diponegoro, Semarang, Indonesia

  73-85

  DOI: https://doi.org/10.63208/21014-129 Abstract views: 49 Downloads: 8

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• Digital-Only Banking Adoption: A Systematic Literature Review on Consumer Trust and Behavioral Patterns

  Fath Ezzati Kavabilla¹, Sugeng Wahyudi²

  ^{1, 2} Universitas Diponegoro, Semarang, Indonesia

  86-96

  DOI: https://doi.org/10.63208/21014-130 Abstract views: 37 Downloads: 7

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• Determinants of Employee Turnover in the Indonesian Banking Industry

  Akhmad Ferizal¹, Soffa Rahma Yulia², Mirwan Surya Perdana³

  ^{1, 2, 3} Universitas Diponegoro, Semarang, Indonesia

  97-1`09

  DOI: https://doi.org/10.63208/21014-131 Abstract views: 36 Downloads: 6

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