Vol. 3 No. 2 (2025): December 2025

Articles

• Digital Transformation and Business Performance of Indonesian Small and Medium Enterprises

  Subur Gunawan¹, Nur Kamilah², Risfanda Nurhudiana³

  Universitas Putra Bangsa, Kebumen, Indonesia ¹

  Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia ^{2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-648 Abstract views: 28 Downloads: 11 | Pages: 166-178

• Omnichannel Experience to Increase Customer Loyalty in Modern Retail Superindo

  Bintang Hesa Evanadjie¹, Adityo Nugroho², Imroatul Khasanah³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-583 Abstract views: 24 Downloads: 10 | Pages: 90-101

• Social Media as Digital Marketing in the Brand Image of “Hangry” Food and Beverages

  Muhammad Arif Fadhilah¹, Hernowo Adrianto², Mahfudz Mahfudz³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-607 Abstract views: 17 Downloads: 7 | Pages: 102-110

• Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review)

  Dhewi Khodijah Hartono¹, Azka Fajril Qirom², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-615 Abstract views: 25 Downloads: 7 | Pages: 111-126

• Digital-Only Banking Adoption: A Systematic Literature Review on Consumer Trust and Behavioral Patterns

  Fath Ezzati Kavabilla¹, Sugeng Wahyudi²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-622 Abstract views: 23 Downloads: 10 | Pages: 127-138

• Determinants of Employee Turnover in the Indonesian Banking Industry

  Akhmad Ferizal¹, Soffa Rahma Yulia², Mirwan Surya Perdana³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-629 Abstract views: 25 Downloads: 21 | Pages: 139-152

• Resilient Organizations In Convergence: Crisis Management And Strategic Adaptation Through Digital And Sustainable Transformation

  Diannisa Divanauli¹, Muhammad Luthfi Ramadhan²

  Universitas Negeri Yogyakarta, Yogyakarta, Indonesia ¹

  PT Agrinas Palma Nusantara (Persero), Jakarta, Indonesia ²

  • FULL TEXT

  DOI: 10.63208/21014-636 Abstract views: 1 Downloads: 0 | Pages: 166-182

• The Role of Artificial Intelligence (AI) in Marketing

  Alimamatova Diyora¹, Xalimova Nilufar Abduxafizovna²

  “Silk Road” International University of Tourism and Cultural Heritage, Samarkand, Uzbekistan ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-639 Abstract views: 24 Downloads: 11 | Pages: 153-165