Vol. 3 No. 2 (2025): December 2025

Articles

• Omnichannel Experience to Increase Customer Loyalty in Modern Retail Superindo

  Bintang Hesa Evanadjie¹, Adityo Nugroho², Imroatul Khasanah³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-583 Abstract views: 295 Downloads: 52 | Pages: 86-97

• Social Media as Digital Marketing in the Brand Image of “Hangry” Food and Beverages

  Muhammad Arif Fadhilah¹, Hernowo Adrianto², Mahfudz Mahfudz³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-607 Abstract views: 115 Downloads: 41 | Pages: 98-104

• Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review)

  Dhewi Khodijah Hartono¹, Azka Fajril Qirom², I Made Bayu Dirgantara³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-615 Abstract views: 155 Downloads: 54 | Pages: 105-119

• Digital-Only Banking Adoption: A Systematic Literature Review on Consumer Trust and Behavioral Patterns

  Fath Ezzati Kavabilla¹, Sugeng Wahyudi²

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-622 Abstract views: 158 Downloads: 44 | Pages: 120-131

• Resilient Organizations in Convergence: Crisis Manag ement and Strategic Adaptation Through Digital and Sustainable Transformation

  Diannisa Divanauli¹, Muhammad Luthfi Ramadhan²

  Universitas Negeri Yogyakarta, Yogyakarta, Indonesia ¹

  PT Agrinas Palma Nusantara (Persero), Jakarta, Indonesia ²

  • FULL TEXT

  DOI: 10.63208/21014-626 Abstract views: 103 Downloads: 39 | Pages: 132-148

• Determinants of Employee Turnover in the Indonesian Banking Industry

  Akhmad Ferizal¹, Soffa Rahma Yulia², Mirwan Surya Perdana³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-629 Abstract views: 155 Downloads: 60 | Pages: 149-162

• Purchase Intention: How Strong is the Influence of Trust Formed by AI Personalization

  Immanuel Anugerah Hamonangan L. Tobing¹, Abimanyu Anandasurya Bagaskoro², Andriyani Andriyani³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-631 Abstract views: 100 Downloads: 80 | Pages: 163-173

• Digital Co-Creation in Green Marketing Shaping Authentic Sustainable Brand Value

  Amalia Arrum Prabandari¹, Isnaningtyas Febrianti², Yoestini Yoestini³, Kardison Lumban Batu⁴

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3, 4}

  • FULL TEXT

  DOI: 10.63208/21014-634 Abstract views: 102 Downloads: 49 | Pages: 174-186

• The Role of Artificial Intelligence (AI) in Marketing

  Alimamatova Diyora¹, Xalimova Nilufar Abduxafizovna²

  “Silk Road” International University of Tourism and Cultural Heritage, Samarkand, Uzbekistan ^{1, 2}

  • FULL TEXT

  DOI: 10.63208/21014-639 Abstract views: 137 Downloads: 93 | Pages: 187-199

• Digital Transformation and Business Performance of Indonesian Small and Medium Enterprises

  Subur Gunawan¹, Nur Kamilah², Risfanda Nurhudiana³

  Universitas Putra Bangsa, Kebumen, Indonesia ¹

  Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia ^{2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-648 Abstract views: 154 Downloads: 53 | Pages: 200-212

• Generation Z in Construction: Exploring Onboarding in Multigenerational Work Environments

  Dioufie Wardho Prawiro¹, Ahyar Yuniawan², Intan Ratna Wati³

  Universitas Diponegoro, Semarang, Indonesia ^{1, 2, 3}

  • FULL TEXT

  DOI: 10.63208/21014-650 Abstract views: 64 Downloads: 33 | Pages: 213-233

• The Economics of Maritime Transportation: Shipping Costs, Port Efficiency, and Regional Economic Connectivity in Indonesia

  Adenanthera Lesmana Dewa¹

  Universitas Maritim AMNI, Semarang, Indonesia ¹

  • FULL TEXT

  DOI: 10.63208/21014-658 Abstract views: 38 Downloads: 10 | Pages: 234-246